by J.M. Lacey | Jun 6, 2017 | Marketing
Our brand will influence the content we put out in public. If our brand is sassy or controversial, then what we say will likely be sassy or controversial. And if our brand is sophisticated, our content will be too. What we want to avoid is sharing random thoughts and...
by J.M. Lacey | Apr 18, 2017 | Marketing
Do you have an internal company newsletter? Does your content come from within the organization’s walls? Do you have a team of writers among your staff who submit the articles and photos? Without question, an internal newsletter is a good idea for a lot of reasons....
by J.M. Lacey | Apr 11, 2017 | Marketing
Using titles for your articles and other content should be immediately descriptive. You work hard on your subject matter and your desire is that people read it and take something away from the information. What you don’t want is a title that is vague and will cause...
by J.M. Lacey | Mar 13, 2017 | Marketing
There’s a reason organizations have internal marketing departments: marketing takes time. Whether it’s the company newsletter, internal site or other communications form you use, it requires planning and execution. Marketing also imposes a specific focus on the...
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